January. Diets, sales, and grey weather. But also the beginning of a new, exciting fashion season. Energetic Spring/Summer 2015 collections hit the stores this month, and personally, I’m already beginning my whirlwind around the world’s fashion metropolises to take in the Fall/Winter collections for 2015/16, while I – with snow on my boots and no sense of the reality surrounding me – shop for summer sandals. It’s the inevitable curse of a first-mover. And, needless to say, with the result that I always end up cold as a witch’s left tit during winter (and during summer, sweaty as a terrorist walking through airport security) – you want to wear your best purchases tout de suite, non? Woolen pants on Ibiza in August? Yes please, that’s me, having simply updated my wardrobe a little too early in the hopes of getting nods of acknowledgment from fellow fashion fools in recognition of the fact that we’re each others’ greatest inspirations.

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The fashion houses’s shows have become only a smaller part of the inspirations I draw, when I’ll shortly make my rounds to the international men’s and women’s fashion weeks. Equally, at least, I take the time to study all the other fashion-enthused guests for each show. I arrive early at the most anticipated of the shows – if time allows – and let myself be pulled and enticed by the small international assemblies of creative fashion people, journalists, and buyers, who have placed careful considerations on their visual messages du jour. Because people in this group are often the very best at interpreting and decoding what’s going on on the runways on their own body – for their own individual and oft-odd mix bursting with personality.

And that’s exactly how fashion should be dealt with. It should never be purchased as complete looks straight off the runway – that’s for morons – but needs to be interpreted subjectively with care as a natural upgrade of one’s own signature style from season to season. That’s how the fashion shows become a kind of raffle drum of ideas, where we, the dedicated (sweaty) consumers of fashion, get a free draw.

That’s clear from the people getting an increasing number of streetstyle photographers flashing their cameras upon their show arrivals. To see real people out in the urban reality consume fashion has almost become the greatest source of inspiration. Every season has its favorites. And then there are certain people who never fail to interpret fashion just as it fits their very own personal style.CF_66B6382 R2That’s why I can’t ever tire of getting inspired by the Italian fashion editor Simone Marchetti from the Repubblica paper, who shows all the men scared of colors and prints how to wear them for an A+. And Australian Justin O’Shea, the buying director at My Theresa, who always gives me the urge to wear the kind of perfect three-piece suit I otherwise seldom feel like putting on. This tattooed and bearded dude creates the perfect contrast in his look by always dressing like a gentleman. Respect! And among the women I can always be assured that the Italian fashion editor and stylist Giovanna Battaglia hits the mark with her always daring, feminine and powerful ensembles. And every time I see the French muse, model and music producer Caroline de Maigret, I fall for her reckless and simple way of again and again serving modern versions of real French chic.

These people – and lots of other creative fashion enthusiasts – are the real reason for heading to fashion weeks today.