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HOW DID ALL OF THIS GET STARTED?

I was working in a traditional salon for about five years and just plain and simply started to become a little bit boring, or at least a little bit more traditional than I preferred. Customers were showing up late feeling stressed to make the appointment on time, and parking was always a mess — it just wasn’t the experience I wanted for my customers or myself. If I was going to do something else, I had to do something different than anything else on the market. And with this concept, it just felt like everyone was winning.

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WHAT’RE PEOPLE’S REACTIONS WHEN TURNING THEIR HOME INTO A TEMPORARY SALON?

The power dynamic is totally changed. When people let you into their homes to cut their hair instead of them visiting your salon, you instantly become the guest. And to some people’s surprise, I can say the customers seem to feel more comfortable to engage in conversation. They’re more chill. I think it’s because it’s their turf, their comfort zone. And for me, I get to know them even better… I get to witness the things they surround themselves with; and when shaping someone’s hair that means something in the end result

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Your uniform seems to be pretty consistent. How did you land on this look?

I like skinny or slim jeans, and I have to admit I only own black denim. When it comes to tee shirts and jackets, I like it oversized. I need room to move about and have my clothes fall naturally — oversized tees are the answer for me. But if you go into my closet, it changes from white or black, and for when I want to get really bold there’s a little bit of grey. I’m also that guy that owns three pairs of the same model of shoes. I guess I know what I like and I stay pretty loyal. Some may call it boring, but it’s just what works for me.

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HOW DOES THE TYPE OF WORK INFLUENCE THE JEANS YOU choose to WEAR?

Ultimately, I’m a guy who prefers slim or skinny jeans. But the best pair are the ones that have been worn in after a couple wears — where the jeans start to loosen up and shape to your legs. It’s at that point where I start to feel at home in a pair of jeans and ready to bring them on the job.

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WHAT MAKES THE PERFECT PAIR OF JEANS?

The fit. There’s nothing worse than having to adjust your pants constantly — especially when around customers. It may be weird, but I think it’s all about the slim fit at the ankle — I hate when it gets twisted and then the rest of your jeans start moving right along with it.johankarl_collage2

WHAT’S THE BEST PART OF YOUR JOB?

Instead of standing in a salon all day long, here I can feel the day, see the weather, and meet people on the street. And every time I make my way to a customer, it’s a new home, a different scenery and I don’t think about work — I just cut hair and chat with my customers. There’s something so much more authentic in all of it.

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WHAT SORT OF CHALLENGES DID YOU FACE WITH LAUNCHING THIS CONCEPT?

In the start I had to think about how I could do it as easy as possible. I needed it to be something that was completely hassle-free as to not scare away any customers. The biggest question people often wondered, will there be hair everywhere? But that’s why I bring the plastic. I think I’ve streamlined the system and gotten it to a point that’s simple, efficient, and effective.

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THE HOOK, LINE, AND SINKER?

The beauty in this is the flexibility. You can call or text me for a hair appointment on the day you realize you want it. You can have dinner cooking in the oven while I’m cutting your hair, and take it out to eat after I’m done. You can work late past the closing hours of conventional salons and still get a haircut before the end of the day. It’s a convenience thing, and that usually wins.johankarl_collage1Shop the story.

 

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