20-SOMETHING


Sejla, 22, SELECTED SalesS4_c

“I don’t think you’re ever going to feel freer than in your 20s, so use denim to explore your personal style.”

S2_c

“With denim, the trends are pretty straight forward. It’s all about just getting into it; there’s no one telling you what you can and cannot do.”S1_c

Sejla’s Denim Tip: “If committing to a denim on denim look is something you want to dip your toes into, start by mixing your blue jeans with white or black denim for a toned down, but still cool outfit.” 

Get Sejla’s look:

Long vest | Gaia Jeggings | Julia Leather Shoes

 

 

30-AND LOVING IT


Lea, 31, MarketingL1_c

”As I’ve entered my 30s, I’ve finally settled on denim that works for me. Dark blues, blacks, maybe a grey – and in a skinny fit to balance out all the over-sized blazers and jackets I’ve become accustom to.”L4_c

“Denim is so classic, my mom who is 60 is still wearing denim and I don’t think I’ll dare to differ. It just shows that denim is ageless.”L9_c

Lea’s denim tip: “When washing your dark wash jeans, try to squeeze as many wears in-between washes as possible and only use liquid detergent. The powder is extra hard on jean dye and can leave white marks.” 

Get Lea’s look:

Striped knit | Long blazer | Annie Slim Fit Jeans | Olivia Leather Shoes

 

 

40-FEELS LIKE 30


Åse, 43, DesignAa4_c

“In your 40s, it’s all about the shape. Of course, we want nicer, softer denim, but it really comes down to a shape that’s flattering for your figure.”Aa1_c

I’m a long coat kind of woman. And if it comes in denim, well, then all the better.”Aa6_c

Åse’s denim tip: “Please never, ever, ever dry your jeans. Especially if there is any bit of Lycra in the fabric; they will quickly lose their shape and even become ribbed in their texture. Always allow time for denim to hang-dry and they will last much longer.”  

Get Åse’s look:

White Denim Jacket | Gaia Jeggings